The Path
It’s All About the Songs

November 9, 2026

If you’ve ever been to Toronto, you know the PATH. It’s a whole city underneath the city — miles of passages connecting buildings, shops, and stations. You don’t walk it with a map in your hand. You wander. You turn a corner and find somewhere new. That’s how my website works.

Being from Toronto, it made me think about that PATH — and it ignited my creative spirit. I often joke that I can turn cutting a lawn into an artistic endeavour. That’s just how I see things. So when I looked at my website, I didn’t see a problem to fix. I saw something to make.

There’s a quiet menu if you want it — a slim strip at the top, or the little button in the corner — but it doesn’t shout at you. The real way around is still the quiet links — a word here, a picture there — and every one of them takes you somewhere. The top-left always takes you back. The bottom-right always takes you forward. That’s the rule. Follow it, and you’ll find your way around.

I also realized I had close to 60 domains and needed to find a way to connect everything — hence the PATH. Each one was a song, or a project, or a place, and they were all standing on their own with no way to walk between them. So I built the passages. The PATH is how it all connects.

There are four circuits. North is the songs — nineteen of them, one after another, each on its own page. South is more song pages and more surprises. East takes you through the playlists, the label, and the other artists. West is my story — the biography, the music, the seasons. And there’s a map, right there in the menu, that shows you all four circuits at once. Four circuits. One musical journey.

And I felt each song deserves its own page — and its own domain. Not a track buried in a list, but a place of its own. Jelena has jelena.rocks. Who Am I has whoami.rocks. Every song gets its own home on the web, with its own story, its own artwork, and its own way in. Because a song isn’t just a file. It’s a place worth visiting.

But here’s the thing I want you to know: the PATH isn’t the point. The hidden links aren’t the point. The map isn’t the point.

It’s all about the songs.

Every passage, every Easter egg, every quiet link on this website exists for one reason — to lead you to a song. A song you haven’t heard yet. A song that might mean something to you. That’s what all of this is for. The PATH is just how you get there.

I also want it to be a fun, happy journey for people. So I try to pay attention to every little detail — from a snowman’s wink to the rain on Christmas Ain’t the Same (Without You). The little things are what make a journey worth taking.

So here we are. And people seem to be amazed by the network of all the connections — and yes, it has a map, and it will continue to be updated as the site and the discography grow.

So wander. Click something that looks interesting. Follow it to the next page, and the next one. You’ll end up somewhere you didn’t expect — and that’s the whole idea.

It’s all about the songs. It always was.

— Franklin

behind the music · franklin mckay