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Super connected. Not really connecting.
Connected is a pop song about the modern paradox: we have never been more connected, and we have never felt more alone. It is the rare record that names the feeling plainly — and then tells us what to do about it.
The first verse sets the scene: “This electronic world, where sadness sails. We’ve got no wires but, we’re full of desires. So we live apart, connect through the screen. Is this progress? Are we better now?” It is a question, not an accusation — and it is the question of our time. The song wonders whether the people we love living closer by would make our dreams “a little kinder at night.”
And then the hook, which is the whole argument: “We’re all super connected / But, we’re not really connecting.” It is a line that lands because it is true: the screens, the feeds, the endless scroll — all of it connects us to everything except each other. The song does not lecture. It observes, with the kind of plainspoken clarity that makes a pop song stick. And it offers the alternative, in the simplest possible language: “Let’s go outside / And watch the world go by. Watch the sun track through the sky.”
The bridge is the song’s heart: “I believe we all need someone in our lives. We’re not lonely stars.” That is the whole record in two lines — a reminder to remember who we are, and who we are to each other, before the connection we actually need slips away. It is a different colour in Franklin McKay’s catalogue — a pop record about the present moment, written for the present moment, that adds a shade his discography did not have before. It sits naturally alongside the work of Robbie Williams and S Club 7: melodic, observant, and unafraid to say something true about the world we live in. It’s from the album Awake (2021), and it first appeared on Motleys Anthem (2015).
If you love Robbie Williams or S Club 7, this one’s for you.
Written by Greg Fitzgerald.